Webtrends Launches Analytics for Facebook Marketers

Posted by Nikos | Posted in General, SEO, Twitter | Posted on 25-02-2010-05-2008

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Webtrends, a company that offers marketers detailed web analytics, has rolled out new measurement capabilities for Facebook, including the ability to view Facebook data alongside data for other channels.

Tools like this are useful because Facebook’s own platform for this, Facebook Insights, runs three days behind, doesn’t measure custom tabs or apps, and doesn’t integrate with analytics for other digital marketing channels.

The tools work inside Facebook to provide detailed analytics data about applications, custom tabs, brand pages, contests and advertisements, among other things. This wasn’t easy to achieve because most of Facebook (Fan Pages included) doesn’t allow JavaScript, but Webtrends developed a custom API to get around that. Third-party applications built on the Facebook platform are easier because JavaScript is permitted.

The special features here are the ones related to comparing data between Facebook and other digital channels. For example, you can see how much traffic is being driven to your Facebook Fan Pages by Twitter updates, or you can overlay Facebook Fan Page activity with that on corporate blog posts.

Here are some images of Webtrends’ Facebook tools in action.




Tags: analytics, facebook, facebook insights, MARKETING, software, webtrends


Twitter phishing attack in progress — don’t click on “lol, is this you??”

Posted by Nikos | Posted in General | Posted on 21-02-2010-05-2008

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If you receive a direct message on Twitter that says, “lol, is this you,” don’t click it. The link will put up a fake Twitter login page, potentially tricking you into giving the phisher your Twitter login and password.

The phishing messages look like this:

“Lol. this you?? http://divinelink.net/?rid=http://twitter.verify.bzpharma.net/login”

Warnings of the attack began circulating on Twitter in the U.S. on Saturday afternoon. “The attack appears to be utilizing the SmartName domain parking service, which allows redirects to third-party sites,” said Jesse Stay, founder of the SocialToo Twitter enhancement service. “The DMs appear in the form of a legit URL, followed by something to the effect of ?rid=http://twitter.verify.bzpharma.net/login in the URL. Those URLs redirect to the latter URL, which is a phished site that looks like the Twitter login page.”

Stay was happy to point out that SocialToo’s automatic spam filtering for Twitter direct messages blocks the attack automatically for his customers. As of 6 pm MountaIn time in Stay’s native Salt Lake City, he said SocialToo had blocked more than 600 of the messages. “To enable the Phishing protection on SocialToo,” he wrote, “users have to either enable the DM E-mails in their preferences (these replace Twitter’s DM E-mails and will be a premium feature in the future), or create at least one DM Filter in their preferences.”

“These numbers are still going up as we speak,” Stay added, “so Twitter has still not put an end to the problem.”

Tags:

Week in Apple: post-Macworld hangover edition

Posted by Nikos | Posted in General | Posted on 20-02-2010-05-2008

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Our top Apple news this week was dominated by news out of the 2010 Macworld Expo. It turns out that Apple’s absence didn’t really hold back a great conference and, in fact, might have helped it. In addition to the Expo, Steve Jobs kept railing on Flash, the App Store got a little cleaner, and we polled users on their 3G data usage. Read on for the roundup:

USB power outlet, iPhone Universal Remote impress at Macworld: Fastmac isn’t just a third-party battery company anymore. The accessory maker is about to come out with a USB wall outlet solution that we want to put all over our own houses, plus an improvement on its old iPhone battery extender that lets you control anything via a built-in infrared blaster. We checked out both during this year’s Macworld Expo.

Upcoming Outlook for Mac remains shrouded in mystery: Office 2011 will mark the first appearance of Outlook on Mac OS X. Ars spent some time with Microsoft’s Mac BU in an attempt to learn more about Mac Outlook’s feature parity with the Windows version.

Read the rest of this article...


Windows Mobile 6.5 Will Live on as Windows Phone Classic

Posted by Nikos | Posted in General, SEO, Twitter | Posted on 18-02-2010-05-2008

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Now that Microsoft has officially unveiled the new Windows Phone 7 Series mobile operating system, what happens to all the smartphones out there running Windows Mobile 6.5? According to i started something’s interview with Microsoft, the company intends to keep supporting the current platform in tandem with the forthcoming Windows Phone 7 Series.

Once the new OS gets on the market, Windows Mobile 6.5.x will be rebranded as “Windows Phone Classic.” Whereas WP7S will be aimed squarely at consumers, the strategy for Windows Phones Classic will shift to emerging markets and the enterprise. This would give legacy support to all the third-party developers, manufacturers and OEMs who have invested in the Windows Mobile 6.5.x platform, which is still a relatively recent release.

Microsoft didn’t mention specifics about how the Windows Phone Classic platform will develop, but it suggested the 6.5.3 update was a good signpost for the direction that platform is liable to take.

Do you have a phone running Windows Mobile 6.5.x? Are you happy to learn the platform will still be supported or will you be looking to upgrade to a Windows Phone 7 Series handset when they come onto the market later this year?

[via jkOntheRun]

[img credit: istartedsomething]

Tags: microsoft, Mobile 2.0, windows mobile, Windows Mobile 6.5, windows phone 7 series, windows phone classic


HTC Desire listed for €419 at Amazon’s German portal

Posted by Nikos | Posted in General | Posted on 17-02-2010-05-2008

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Curious as to what HTC will be charging for its Sense-enabled Desire? If Amazon’s German portal is to be believed, it’ll go for a cool €419 ($572). Of course, the site doesn’t give any indication as to when it’ll actually ship to those that order, but it is clear that Amazon is doing the selling and not some third-party merchant. Just under six Benjamins for a souped-up Nexus One? You know you’re in for that.

[Thanks, Lars]

HTC Desire listed for €419 at Amazon’s German portal originally appeared on Engadget on Wed, 17 Feb 2010 16:53:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceAmazon.de  | Email this | Comments

Facebook Launches New Privacy Settings for Facebook Apps

Posted by Nikos | Posted in General, SEO, Twitter | Posted on 17-02-2010-05-2008

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Facebook has added new privacy options to give users more control over their Facebook applications and websites using Facebook Connect. The new changes follow December’s controversial privacy overhaul.

In an announcement on the Facebook Blog, the world’s largest social network revealed that it has added more “granular” control to content shared through apps. The changes are meant to allow users to change which of your friends see updates from certain apps, but it also extends to third party apps and Facebook Connect websites.

Seesmic, for example, will soon offer more detailed privacy features, specifically allowing users to post status updates only to the friend lists you specify.

From the Facebook blog:

“There are now granular privacy options that enable you to personalize the audience for each piece of content you share through applications. Simply select the group of people you want to share with from the drop-down menu near the lock icon on the Publisher on your home page or profile, or the prompts that appear when you share from applications or Facebook Connect websites.

For example, maybe you don’t want all of your friends to see the humorous greeting card you just posted from an application. Now you can set that post to be viewable only by certain friends.”

As a result of the changes, you may see more prompts from apps asking you to change your privacy settings. Overall, this update seems legitimate and less controversial than December’s push to make more profiles public. We’ll wait to play around with the new settings to make a final judgment, though.

Tags: facebook, privacy


Layar to Bring Augmented Reality to the Masses With Mysterious New Phone Partner

Posted by Nikos | Posted in General, SEO, Twitter | Posted on 15-02-2010-05-2008

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Augmented reality software-maker Layar announced today that it has struck a global distribution partnership with “one of the top 3 mobile handset manufacturers.” Previously Layar was only available through app stores on select high-end smartphone platforms. Thus, the announcement could be viewed as the start of augmented reality’s move into the mainstream.

Layar unfortunately hasn’t revealed which manufacturer it has made a deal with, but the implication seems to be that Layar will be pre-installed on many of the phones made by a major manufacturer in several regions — no app store or download necessary.

Last year, Layar was one of the first full-featured augmented reality apps to debut on both Android and the iPhone. It’s actually a platform for third-party augmented reality developers; they can develop “layers” for the app displaying all sorts of information as an overlay on the image of the real world you get when your point your phone’s camera at things around you.

For example, one layer might show you the reviews, menu, or pricing of that restaurant across the street when you point your camera in that direction. Late last year Layar introduced version 3.0, which allowed for the placement of 3D-rendered objects in the space in front of you — like a Goodyear Blimp floating above or a rendering of a building yet to be built.

Tags: android, Augmented Reality, iphone, Layar


Learn Buzz’s Keyboard Shortcuts and Direct Message Syntax [Shortcuts]

Posted by Nikos | Posted in General | Posted on 15-02-2010-05-2008

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Now that Google’s Buzz social network has learned from its mistakes, more users might be keen on actually giving it a go. The Google Operating System blog has a great power user’s guide to the finer points of Buzz.

Being the nerdy productive/ergonomic types we are, we immediately jumped to Alex’s roundup of the keyboard shortcuts you can use while moving around inside your Buzz inbox inside Gmail. They fit fairly snug inside the Google shortcuts you already know:

Shift+l – like a message
m – mute (ignore) a conversation
r – add a comment
p / n – go to the newer / older conversation
o – expand conversation

The post also details how to send a direct message to another Buzz user (i.e. Gmail contact), how to search and find messages, Google-Wave-style (author:@gmail.com), and how to import third-party sites and your own feeds into Buzz.

What features have you discovered in Buzz that let you look beyond last weeks’ privacy faux pas? Or does Buzz still not feel like it’s worth your time and attention yet? Dish it out in the comments.

Google Buzz Tips [Google Operating System]


HOW TO: Integrate Facebook, Twitter, and Buzz into Your Gmail

Posted by Nikos | Posted in General, SEO, Twitter | Posted on 12-02-2010-05-2008

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With over 9 million posts and comments in two days, Google Buzz has stormed the web like a swarm of locusts. An array of strong features, integration with Gmail, and lots of press have turned Buzz into an overnight phenomenon.

If you’re like a lot of us, you’ve suddenly found yourself using your Gmail even more than you already were. Spending so much time in Gmail and Buzz though inevitably takes away from your Facebook and Twitter, and who wants to sacrifice their tweeting and facebooking?

Luckily if you’re a Gmail user, you don’t have to sacrifice either, even while you’re browsing your email or your buzz.


Gadget Integration Is Your Friend


Yesterday we caught a Buzz post by Ari Milner where he described how he turned his Gmail into his personal “social command center.” How did he do it? In his words:

“The key was using Gmail Labs feature at the bottom of the list called ‘Add any gadget by URL’. This allowed me to add these 3 features to my Gmail sidebar.”

By utilizing third-party gadgets, he transformed his Gmail into a place where he could access his Twitter, Buzz, and Facebook straight from his Gmail. Here’s how:


Step By Step: Integrating Your Social Media into Buzz


1. Activate “Add any gadget by URL” in Gmail Labs — you’ll find it near the bottom of the list.

2. Now go to Settings –> Gadgets. Here you’ll find a place to add Gadget URLs.

3. Add the TwitterGadget App. Any iGoogle gadget will do actually, but the best one in our opinion is TwitterGadget, a fully-functional Twitter service for iGoogle and Gmail. This lets tweet from the sidebar or open up your Twitter with all of your tabs intact. It even supports multiple accounts.

To add it, copy and paste this URL into Gmail’s Gadget settings: “https://twittergadget.appspot.com/gadget-gmail.xml”

4. Add the Facebook Gadget. In the same way you added TwitterGadget, you can add Facebook to your Gmail. While Google has an official Facebook gadget, it doesn’t play nicely with Gmail, so we suggest using the app Ari Milner users: Facebook Gadget by iBruno. It will expand into the rest of your Gmail for easy Facebook management.

To add it, copy and paste this URL into Gmail’s Gadget settings: “http://hosting.gmodules.com/ig/gadgets/file/104971404861070329537/facebook.xml”

5. That’s it! Google Buzz, Facebook, Twitter, and Gmail are now all wrapped up into one. Pretty nifty, no? Let us know about your experience in the comments.

Tags: facebook, gmail, Google, google buzz, Guide, how to, twitter


Become a Gmail Master Redux [Hack Attack]

Posted by Nikos | Posted in General | Posted on 04-02-2010-05-2008

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Gmail is easily the most popular email application among power users, and with good reason: It’s an excellent app. But if you haven’t gotten to know its best shortcuts, tricks, Labs features, and add-ons, it’s time you made Gmail sing.

Photo remixed from Google’s own Become a Gmail ninja page.

Way back in 2006, I showed you my favorite tips, tricks, and tools for making the most of Gmail. A lot has changed in the Gmail world since then, so much so that it seemed like a good time to revisit our favorite tips, tricks, and tools for getting the most from Gmail. Most, if not all, of these tips and features will also apply to the Google Apps accounts set up by businesses and organizations, but your administrator may not have enabled everything you see here.

No one really needs to be sold on Gmail anymore. Either you like the threaded conversations, powerful search, built-in filters, and awesome Gmail Labs functionality or you don’t. I love these things, and below I’ve attempted to put together my comprehensive guide for turning Gmail into the ultimate communication and productivity hub. (I’m focusing on covering territory that I didn’t cover in my previous guide, so if you’re looking for a more beginner guide, read that first. Much of it remains true.)

I’ve broken things down into sections, starting with keyboard shortcuts, then moving down into the best Labs add-ons, third-party add-ons, search techniques, etc. Ready to power up your Gmail? Let’s get started with how to set up and use Gmail’s robust keyboard shortcuts—my favorite Gmail productivity booster.

Beat Your Inbox into Submission from Your Keyboard

If there’s one thing we love around Lifehacker, it’s the productivity boost we get from keeping our hands glued to the home row. (Seriously, our love of keyboard shortcuts is almost pathological.) Anything that allows us to perform tasks from the comfort of our keyboards—without requiring us to drop everything we’re doing, move over to the mouse, hunt for a link or button, and click—ranks high on our list of productivity boosters. If you share even a tenth of our enthusiasm for keyboard shortcuts, I’ve got good news: You can do absolutely everything in Gmail from the keyboard. Here’s how:

First, go to your Gmail settings and make sure you’ve got Keyboard Shortcuts turned on. (That link should work if you’re logged into Gmail—it won’t work with a Google Apps mail account.) Be sure to save your changes after you’ve changed the setting.

Next, click over to Gmail Labs. Labs is full of experimental features capable of adding functionality to Gmail (which we’ll get to in more detail below), but for now we’re going to focus on just one, called Go to label. Find it, enable it, and save your changes.

Now you can do nearly anything you could possibly want in Gmail without once pulling your hands away from your keyboard. You can see a full list of shortcuts here, or view the shortcut help in Gmail at any time by typing ‘?’ (a question mark), which will give you this shortcut pop-up:

(Click the image above for a closer look.)

That’s all well and good, but it’s also a little overwhelming, so let’s break it down a bit.

Navigating Messages:
j and k go up and down: When you turn on Gmail shortcuts, you’ll notice a small black triangle appears to the left of your messages. You can move this cursor up and down by hitting the ‘j’ or ‘k’ keys, respectively. Want to move down a message? Hit ‘j’. Want to move back up? Hit ‘k’. Simple, right?

o and Enter open messages: Now let’s say you want to read the message next to the cursor. You’ve got two choices: either hit ‘o’ or Enter. (I prefer ‘o’ because it’s less of a stretch.) Not bad, huh? When you’re viewing an email, pressing ‘j’ or ‘k’ will move you to the next or previous email without going back to the list.

n and p move to next and previous messages: Once you’re viewing an email thread, you’ll notice the black triangle is still there, only now it’s next to messages within a thread. You can navigate between different messages in an open thread with the ‘n’ and ‘p’ keys (think next and previous). Again, to expand collapsed messages, you just press ‘o’ or Enter.

Labeling and Moving Messages:
You use Gmail to do more than just read emails, right? Hopefully you’re already taking advantage of Gmail labels (if not, this post describes Gmail labels in detail), and now it’s time to learn to label to your heart’s content from the keyboard. And—surprise—it’s very easy.

l + label name adds a label: If you’ve already opened a thread, you can label it by pressing ‘l’ (for label) and then typing the name of the label you want to add. You don’t have to type the whole label name—just enough so that one of your current labels is highlighted. Once it is, hit Enter to apply the label to the message. If you’re looking at an inbox pane rather than an open message, you can apply labels to one or multiple threads at a time. To do so, you need to first mark the threads you want to label by ticking the checkbox next to those messages. Again, this is normally mouse territory, but you’re a keyboard junkie now.

x ticks a message checkbox: Instead of moving to the mouse, again, press ‘j’ or ‘k’ to move between messages, then press ‘x’ to tick or untick the checkbox next to a message. You can mark as many as you want, and when you’re ready to label, it’s the same drill as above: ‘l’ + the name of the label.

You can also create an entirely new label using this shortcut. Just hit ‘l’ and type the name of the new label you want to create.

To remove a label that’s already been applied to a message, you’ve got two options. You can use the same method as above, except rather than typing the name of the label you want to apply, you type the name of the label you want to remove; doing so when a label has already been applied will remove it.

y removes a label: Alternately, if you want to remove the label you’re currently looking at (for example, if you searched for label:followup or clicked on your followup label in the sidebar), pressing ‘y’ will do the trick. From the inbox, ‘y’ will archive the message. (‘e’ will archive from any view.) From other labels, pressing ‘y’ will remove that label.

v moves messages: Last, if you prefer to think of your labels more like folders, you can move messages using the ‘v’ keyboard shortcut—which works the same way as the ‘l’ shortcut, except in addition to applying a new label, it removes the label you’re currently viewing.

star, spam, and trash: When you’re either viewing a message or have messages selected, you can press ‘!’ to make a message as spam, ‘#’ to send it to the Trash, or ’s’ to star it.

Composing, Replying, and Forwarding:
You’ve got reading, labeling, and moving your messages down pat, but you do occasionally write email, too. These shortcuts are a breeze to remember. You can compose a new message at any time by pressing ‘c’, reply to an open email by pressing ‘r’ (or reply all with ‘a’), and forward an email by pressing ‘f’. Easy enough, right?

Update: Oh yeah, this always seems like a forgone conclusion for some reason, but to quickly send an email from your keyboard when you’re finished writing, just hit Tab then Enter.

Search and Navigate Your Inbox:
The only major thing left to do is navigate your inbox and labels, which is part of why we installed the Go to labels feature above. Navigating anywhere in Gmail starts with pressing ‘g’, for Go. From there, it’s a matter of knowing where you want to go.

  • g then i goes to your inbox
  • g then s goes to starred messages
  • g then t goes to sent messages
  • g then d goes to drafts
  • g then a goes to all mail
  • g then c goes to contacts
  • g then k goes to tasks
  • g then l then label name goes to that label. This also works to navigate to any of the other ‘g’ shortcuts that have quicker shortcuts; for example, you could press ‘g’ then ‘l’ then ‘inbox’ to navigate to your inbox rather than ‘g’ then ‘i’.

This may have all sounded overly complicated at times, but trust me, all it takes a is a little bit of effort before it’s all ingrained in your muscle memory—a task for which you’ll thank yourself!

Note: Surprisingly, I wasn’t exhaustive above, but I did highlight the shortcuts I use the most. For a more exhaustive rundown (minus the Go to label shortcut), see Gmail’s shortcut help page.

Add More Functionality with Gmail Labs

You were briefly introduced to the the shortcuts feature above, but that’s only the tip of the Gmail Labs iceberg. Gmail releases experimental features regularly in Gmail Labs, and some of them are must-haves for the true Gmail junkie. We rounded up ten of our favorites last year, so I won’t go in depth beyond pointing out a few of my current favorites. (Remember, to install any of these Labs features, just point your browser to Gmail Labs and enable any you like.)

Multiple Inboxes: Turn your inbox into a dashboard capable of displaying up to five different searches (like, for example, your trusted trio of email labels)—in addition to your regular old inbox—by enabling Multiple Inboxes.

YouTube, Flickr, Picasa, Docs, and Voice Previews: How many times in a week do you get an email pointing to a YouTube video or Flickr set? How about a new message notification from Google Voice or a shared Google Doc? Enable these features to view (or preview) the video, pictures, document, or listen to your Voice message directly inside your email without popping up a new window.

Forgotten Attachment Detector: Avoid sending yet another email missing an attachment with the Forgotten Attachment Detector, which will poke you with an alert message before you can send an email that appears to be promising an attachment.

Undo send: We’ve all accidentally hit Tab+Enter to send off an email the moment we also noticed a huge typo or other embarrassing problem. Undo send gives you a five seconds after you hit the send button to retrieve your email.

Above I listed a few of my favorite Labs features, but if you take a few minutes looking over what Gmail Labs has to offer, you’ll probably find others you like, too.

Beef Up Gmail with Extensions

If the functionality you’re looking for still isn’t available even after you’ve enabled your favorite Labs features, then browser extensions might be more your speed. You’ve got plenty of Gmail extensions to choose from, but I’m particularly partial to Better Gmail 2, a compilation of Gmail features put together by our very own Gina Trapani. Features include:

  • Add Row Highlights: Highlights the letter rows in the new Gmail when you hover over them with the mouse cursor.
  • Attachment Icons: See what kind of attachment an email has in list view.
  • Attachment Icons (Native): Same as attachment icons, but uses icon images native to your system.
  • Bottom Post in Reply (Plain Text only): Inserts cursor after the quoted message in plain text replies automatically.
  • Folders4Gmail: Lists labels in a folder-like hierarchy.
  • Hide Chat: Hides Gmail’s Chat box in the sidebar.
  • Hide Invites Box: Hides the Gmail invites box on the sidebar.
  • Hide Labels in Message Row: Hides the labels that appear in a message row unless the user hovers over the message.
  • Hide Spam Count: Hides Gmail’s Spam message count.
  • Inbox Count First: See unread message count first on Gmail tab title.
  • Show Unread Message Count on Favicon: Shows the number of unread Gmail messages in the favicon in your Firefox tab.

If your partial to David Allen’s Getting Things Done productivity methods, then you might be especially interested in GTDInbox for Gmail, a seriously cool Firefox extension that helps you turn your email into GTD-friendly action items.

Last, the rest of the crew at Lifehacker would have my head if I didn’t mention Remember the Milk for Gmail—available as either a Firefox/Chrome extension or gadget—that connects the popular to-do webapp Remember the Milk with your Gmail account.

Disect Your Inbox with Laser-Precise Searches and Filters

Gmail’s philosophy from the get-go was “Search, don’t sort,” which is why they replaced traditional folders with labels despite the occasional complaint from new users. It should come as no surprise, then, that Gmail’s search is excellent, and in combination with Gmail’s filters (which allow you to execute actions on incoming messages that match a specific search criteria), the sky’s the limit for how you can slice and dice your inbox.

I won’t go in depth on Gmail’s search operators or how to put together filters here because I’ve done so in pretty good detail here, and not much has changed since then. For the full rundown of Gmail’s advanced search operators, hit up Gmail Help’s search page.

Manage All Your Email Accounts from Gmail

Last, the great part about Gmail is that—apart from being a killer service—it’s also a great email client, and whether or not you want to use your @gmail.com address, you can still use Gmail to manage all of your other email with aplomb.

Gmail can fetch email from other accounts, filter that email into separate labels by the account they arrived from or just leave them all in one inbox, and send email from any one of them from inside Gmail. In fact, despite all of the great dedicated desktop email clients out there, Gmail is still the favorite Gmail client among Lifehacker readers. Rather than detail everything here, I’ll just point you to Gina’s previous guide on how to consolidate all your email using Gmail.


A person could write a book on all the ins and outs involved in getting more from Gmail (this post somehow turned into a novella), so rather than do that I’ve tried to focus on some of the best and newest stuff above. If you’ve got your own favorite features or functionality that I didn’t mention, or you just want to drop a “hell yeah” about a feature I mentioned, sound off in the comments.

Adam Pash is the editor of Lifehacker. His special feature Hack Attack appears regularly on Lifehacker. Subscribe to the Hack Attack RSS feed to get new installments in your newsreader, or follow @adampash on Twitter.


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